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We live in a world of dualities, with the classic good / evil polarity pair being but one, like hot / cold, large / small, and love / hate among others. Where does one pole or extreme end and the other start? It can be hard to determine sometimes, and other times, it might be much more clear.

The topic came up in discussion at a Middle East wedding years back, when one of Bob’s friends had been out there having some fun and frolic the night before, and a few others in the group may have been fast to judge said friend’s behavior on the matter.

“Well, it’s all relative. It wouldn’t be my style, but I don’t begrudge Pickett taking
advantage of a spontaneous opportunity. They made a grown-up choice. It’s the
way of the world—like them Booble boys and ‘don’t be evil.’”

“Thanks for the hall pass, Bob,” said Pickett, smiling. “I’ll sleep better tonight.”

“Hold on there, I’m not done. ‘Don’t be evil’ is nothing like ‘do good,’ which is more
proactive. It’s rather a bit more ambivalent—like, ‘lemme wait and see if I benefit
before I wade in.’ Or maybe, ‘by pausing, I can hinder things.’ Bad stuff can also
happen when nothing’s done, but no one was ‘evil’ per se. There’s a whole gray
spectrum between ‘doing good’ and ‘being evil.’
 
You know that stuff be truth, and folks be pullin' that kind of crap every single day of the week (and twice on a Sunday), be it for bidni$$ or in their personal lives. Here's a nice one on point from a few years back, but more relevant than ever. 


In some notional imaginary parallel universe cum altered reality, there’s a similar entity masquerading as Booble, but you should be able to figure it out. If not quite sure on how brands are spun here, Bob refers you to this prior post on the matter for an explanation.


Guess that them there Booble boys found the bar a little too high here, in terms of measuring up to exemplary ideals, so said mofos not only went and changed the corporate name back in 2015, but used it as convenient excuse to  do away with the tagline above, in favor of “Do the right thing.”

Does this mean they think our sorry sheeple asses will forgot it all? And for “who” are said mofos doing the right thing for—themselves—no doubt.  Damn skippy there! This nifty little A-to-Z corporate history primer here can fill in a few extra blanks for you, along with these additional pieces here and here.

Despite there being a lot of discussion on this matter of Booble being evil, the root word "boob," in and of ltself, singular, and/or plural (which is better), is most deffo not evil. The company logo proves it. Look long and hard here, Bobbolin(o/a). So....what;'s not to like?!
But they have this sneaky other logo that points to sumpin' more sinister going on. Others may dismiss it as being mere "coink--e-dink" of course. Let's smoke another one, shall we?

To go back to the whole duality and inseparability of good and evil, let's consider the sliding scale, and stay on the relative "bad" side. 


So, how evil is / was Booble, and how do they stack up to all the other evil going on out there in the world, uhm, like say Halloween and its origins, creepy clowns and other small shit like that?


But first, maybe you have to let it happpen to you and not do anything about it. Either that, or head it off at the pass before it gets there. 


Evil is relative, but then again, your relative might be evil too, especially if she’s your mother-in-law, like our exhibit below. 


N.B. / Major Friggin' Hint: Do NOT marry into this kind of situation, or your sorry ass will be hooked to a whole bunch of hurt and malice for years to come. 

Yo, sometimes that evil shit starts at an early age, and evolves to bigger and better over time. It’s like playing golf every day, and perfecting things over decades.


The initial kernels of genius are a genetic gift, just like with all other human capabilities, but they can be nurtured and refined to be made more powerful. Imagine the possibilities down the road with this pair.


Two future Booble execs here, or maybe they create their own realms, and take things to a whole new level of evil excellence. There be some serious Damien / Omen-esque stuff festering there. 

Regardless of your personal take on good versus evil, that, plus a whole boatload of witty observations and wry wisdom, as they apply to weddings, marriage thereafter and a cornucopia of other goodies, await to warp and twist your mind. It's all covered in Bob’s debut novel about his single-guy, nupital travel (mis)adventures abroad.